BURGANICAL: PLANT-BASED BRAND CONCEPT

Created a hypothetical brand identity for Burganical, a plant-based burger restaurant inspired by major fast-food chains such as McDonald’s and Burger King. Developed during a four-week Graphic Design course with Big Creative Education, the project required producing print and digital promotional materials to showcase the brand concept.

The visual identity centres on a clean logo and warm colour palette, reflecting the brand’s accessible and eco-friendly ethos. The concept was originally presented through a storefront sign mockup and has since been expanded to include packaging design and a social-media advert promoting one of the restaurant’s signature products.